Thursday, March 15, 2007

3 Web Site Monitoring Tools That Increase Results

Wouldn't you like to know how your site is doing? Using web site monitoring services is a great way to increase your results and reach your marketing potential. Here's a look at several tools and how they can help your internet marketing strategies.

Are We Up And Running?

First off, it might be a good idea to hire somebody to check your site and make sure it's up and running. Even a few minutes when your site is crashed can cost you serious money.

There are several services available that monitor your site, including Site Up Time (www.siteuptime.com). For free, they'll check your website every half hour and let you know if it's having any problems. If you want more checks than that, for as low as $5 a month, they'll check every 5-15 minutes with three monitors. With their $5 Premium Plan and $10 Advanced Plan, there are more checks, more monitors watching, and more options.

Check Your Speed

There are other online services you can hire to periodically check how fast your connection is being made. If your site isn't running at full throttle, it will cost you profits.

You can download bandwidth monitoring software from sites like Bandwidth Monitor Pro (www.bandwidthmonitorpro.com) or Bandwidth Monitor 2.9 (www.bwmonitor.com). Neither of these downloads are free, but they are pretty reasonably priced. You can get the basic package from either one for around $20.

Look At Your Stats

Checking your statistics is important. You need to know who is looking at your site and what they're clicking. It's an essential marketing tool, and you can get a pretty good variety of services for absolutely free.

Google Analytics is a great way to look at your sites stats. You register your sites with Google Analytics, and then you can log in anytime and see your vital stats. You can see how many hits your site is getting everyday, and check its performance over time.

Among the things you can do with Google Analytics, you can...

* See the specific regions where people are visiting your site.

* Get stats for each page, including length of time spent on each one.

* Find out the most popular referral sources so that you can maximize your advertising. This can tell you which backlinks are most successful in directing traffic to your site.

* Find out which keywords are getting the most traffic.

And there's lots more. Google Analytics has pretty much everything you need to do all the marketing you need to do on your site. There are other sites out there that offer similar services, but Google Analytics is probably the most complete package that's free. You can check it out at www.google.com/analytics.

Using these tools to monitor your site has many advantages. They can help you with your marketing strategy, and they can save your site when it crashes, protecting your bottom line.

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