Search Engine Optimization - The Recommendation Age

Do you cognize why hunt engine optimisation is so of import for all business community who desire to leverage on the powerfulness of Internet to speed up their businesses? It is because we are no longer in the Information Age; we are now in the Recommendation Age.

If you have got read the book "The Long Tail" by Chris Anderson, you will be able to understand what I mean. If not, allow me explicate to you briefly.

In the past, Internet turns the industry into an information age, as it do almost all information to be readily accessible as long as you have got an Internet connection. When the outgrowth of hunt engines like Google and Yahoo!, they have got do information entree so easy that anyone who cognizes how to utilize a keyboard can seek for any information that they want.

But now, we are talking more than about the Recommendation Age. General information is no longer difficult to access, but good information/products/services necessitate to be recommended. Just look at Amazon.com. They have got developed a superb system whereby when person desires to purchase a book, Amazon always urge few other books with its "People who purchase this also bought" recommendation system. This simple recommendation system consequences in dramatic addition in sales.

Another illustration is voting. How many modern times have got you seen websites use this system of vote for the best stations or products? When it come ups to blogging, a peculiar blogger will urge other people merchandises and thus ensue in affiliate sales. You see, all these are recommendation at work.

So why is hunt engine optimisation so of import for businesses? It is because hunt engines are the most trusted and greatest "recommendators" on the Internet! When you make a hunt on a peculiar subject on Google, make you swear the information of the first 2 pages more than the information on the 10th page?

It is extremely of import to acquire into outstanding pages on hunt engines so that when your prospects hunt for your merchandises or services, you will desire to seek engines like Google to urge you by having you on their first few pages!

Just conceive of if your rivals are all on top pages but you are not, make you believe that you have got lost out on a large chance to convert your prospects? For those who still believe hunt engine optimisation is useless, I seriously make not cognize what is utile then.