Tuesday, March 27, 2007

What Is RSS - The Difference Between RSS And A Blog III

Blogs are useful if you frequently update your website, and also for pinging the social bookmarking sites such as Furl and Blink, and blog search engines site such as Technorati. On the other hand there are some RSS directories such as Speedster and RSS Network. Technorati, incidentally, also accepts RSS feeds in the same way as they accept your blogs.

Using your RSS reader, you can also add RSS feeds to your site that are specifically selected for your niche. This is a great way to keep your content continually updated, which keeps the search engines happy. Doing this also keeps your visitors happy by providing them with continually updated information that is of use to them.

Some information sites offer RSS to users through simple copy and paste process, Medicinenet being a prime example. Using that you can select the type of medical or health care feeds that you want to display on your web site then copy the code provided and paste it to your web page. Hey presto! You have an RSS feed on your site without requiring a reader.

Carp is a good example of free software that allows you to display RSS on your website although there are many others. Rojo and Newsgator are good RSS readers but again there are others. The difference between RSS and a blog, then, is that RSS not only provides ever changing information of the content of your web site, without all the links and graphics, but also provides ever changing content to your website that is targeted to the theme of your web page. A blog, on the other hand, provides a record of your site that can be saved but is not as instant as RSS.

So, what is RSS? It's a way of keeping your customers supplied with ever changing content, and to help your search engine listings. Use both RSS and blogs and you have really solved not only your content problem, but also introduced advanced marketing and advertising to your site.

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