Friday, June 01, 2007

Article Marketing - Keyword Optimization Thoughts for Article Marketing

Every keyword is a market on its own and we can talk an hour about that. But if we have a wide-range of keywords, so that if we do work on all of the keywords, then you will have some keywords that make it and others that don't. Some of those keywords we may never be able to make top-ten. Others, we may make top number one within a few weeks. What I see though, is with article submission and submitting to multiple article directories, I see a lot of keywords that websites rise up to the top ten in a very, very short period of time.

For example if there's ten keywords that would be good keywords to drive traffic, or to drive conversions at a website, then I might recommend that [sic] someone write one article that is based around that keyword. I'm not big on keyword-stuffing. I'm not big on repeating the keyword a lot.

Put the keyword in the title, put the keyword in the first paragraph. And then write an article that's designed for a human that's interested in that keyword. If you use the keyword because you need to, great. If you don't use it a whole lot--that's okay too. I think that one thing that we get away from with article-writing, or article-marketing, is we try to optimize everything for the search-engines. What we should really be doing is writing for humans. Those are the people who are going to buy from you. Those are the people that are reading the article.

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