The Small Business and Search Engine Optimization

Search Engine Optimization, the Black Art, mysticism and the rest, nobody I know does anything about SEO Optimization it is all to complicated, other than a few Keywords and a short description on a page it is all hocus pocus and abracadra. Is it all 'Smoke and Mirrors'?

The Search Engines do not tell you what they are looking for and SEO companies love this ayre of mystery, SEO experts can charge what they like, but if you are a small business just starting out on the internet, can you afford to blindly give away money you could use elsewhere, when you start a small business do you need this cost eating into your profit even before you start, so most small businesses solve this problem by adding a few keywords and a description and that is that, job done.

What you have to understand is that the Search Engines give you Hits, hits give you Sales, sales give you Profit. The higher you are Ranked by the Search Engines the more Profit you make because your site is getting more Hits for the same outlay.

What you have to understand is that Hits from the Search Engines can last for months, you may fluctuate from page to page but once you are on page 1 it takes time to knock you down to page 2, time where you are getting lots and lots of Hits, Search Engine Ranking is a very fluid thing and does fluctuate but it takes time, it takes time to get to page 1 and it will take time to get demoted from page 1

The funny thing about Search Engines is that even though they operate at the speed of light, everything takes time, its the hurry up and wait scenario, it takes time to get registered, it takes time to get listed, it takes time to get to number one, time, time, time, I think this is the reason why a lot of small business tend to ignore Search Engine Optimization.

If you start a small business you should really look at Search Engine Optimization and Web Site Development even before you begin writing the web site, do not just blindly leave it to some web design company, make sure you are in the loop and check what they have done in the design to include these hits from the Search Engines.

One thing a lot of business people do not understand is that a Search Engine gives you FREE advertising, your web URL is blasted all across the web in the engines list, seen by millions on a daily basis, every body uses the Search Engines and you may find it surprising how many sales you will get from them. This is viral marketing at its best, its free, it propagates through search engines, it slowly climbs lists, it sends you hits, its out of control, and its set and forget, well maybe not set and forget more a sort of autopilot.

Businesses spend a lot of time and effort in web site development, making it look nice for buyers to look at only to never have anyone come visit, a small business that fails in the first year will actually fail in the first week of conception because nobody took time to understand Search Engine Optimization, it takes more than a few keywords and a description to succeed with the Search Engines and to succeed with the Search Engines should be paramount in any on-line business.