Friday, August 24, 2007

Using RhymeZone to Create Google Ads

When it come up ups to using keywords in SEO it is a given that the catchier they read and sound the more than likely they are to do an feeling on visitants to your site.

This is where an absolutely free online tool like RhymeZone can come in handy. You can type any word into the hunt box of this convenient online tool and it will then uncover all the rimes of that word including words with one, two syllables, three syllables and so forth all the manner up to seven syllables. You can also hunt for synonyms, antonyms, related words, words that sound similar to each other and homophones. This is a blessing to people who are looking to better their website transcript by improving the language. This type of mathematical function can also assist you come up up with new keywords and related to words for SEO purposes.

Anyone who have spent any clip authorship Google Ads cognizes how valuable this type of free tool can be. Having a spot of rhyme, poke or a poke line of some kind really makes aid your Google Ad stick out in the sea of them that always look on the left manus side of your Google hunt page. You can happen words that catch people's eyes or phrases that do people laugh. Sometimes too you necessitate a word with just one or two syllables to finish a phrase in a Google Ad and this type of online rhyming programme can definitely assist with that, especially when it come ups to working within limited fictional character length.

You can also utilize this to insight SEO keywords. If you have got one keyword and are stuck for new thoughts you can seek word form equivalent words and related to words on a tool like Rhymezone. This tin unfastened up new thoughts for coming up with advertisements or articles.

A similar land site to Rhymezone is WriteExpress. Rhyme.poetry.com also have a free rhyming tool on it that you can access to peppiness up your hunt engine optimisation efforts.

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Tuesday, May 08, 2007

Fast Search Engine Marketing

Online business is all about internet traffic and one of the main catalysts for internet traffic is search engine marketing. It can be safely said that you just can't earn money online if you don't have traffic to your site. That is why your efforts should be towards attracting traffic and that could be achieved very well with the help of search engine marketing.

The one thing you have to target is to get to the top ten rankings on the search engine for your keyword. That is very essential if you want to be effective in search engine marketing. But the question still remains how to get to that top spot on the search engine rankings. Believe me each and every online marketer in your field would be vying for the same spots so it is certainly not going to be easy.

The very first thing you need to do is to have specific targeted keywords on your website pages as well as in the source code also. The keywords should be in the keyword tags, description tags and in the title of your website. You will need to have backlinks to your site including text anchor links to your website coming from the linking sites (inbound). This could be achieved by submitting articles with text anchor links to online article directories. This is what is called, article marketing and it is one of the most popular and most effective ways of getting good search engine rankings.

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Monday, April 30, 2007

Increase Link Popularity With One Way Link Directories

Many search engine optimization experts say creating artificial link popularity for higher search engine rankings is dead. While there is some truth with reciprocal link trading being for the most part dead, one way links still work. Granted they work better with MSN and Yahoo, but I still personally see results with Google.

The dilemma with acquiring one way links in your niche is that there are not many sites lining up to link to you. For the most part you have to pay for good one way links. A lot of these sites charge annual or monthly fees and the money can add up fast. For some sites it's worth it, but to the small entrepreneur it can eat into your profits and some times cancel out the benefits.

The secret to a good search engine ranking is really no secret at all. Build a quality content rich site that people love with and you'll find a lot of websites and blogs will naturally link to you and the search engines will reward you with good rankings and plenty of free traffic. But this isn't practical for everybody. Some sites are static and should be. They're commercial. Set up to capture leads, sell products and services. They're not there to provide the general public with free content. They're run by busy people trying to make money. While you should do your best to provide a quality site for your customers and the future of selling is in social networking and intimate relationship building, it just isn't practical for some. If your site is strictly commercial you will not get as much natural linking into your site as you'd like.

If you want to save money, don't have time to create loads of free content and want to improve link popularity without shelling out lots of money try submitting your site to general one-way link directories. They should be SEO friendly, meaning the directories should link directly to your website, not go through any kind of redirect. It's important to make sure they have a Google Page Rank. That way you know Google has indexed them and finds the directory to be a worthy site for inclusion. And lastly, make sure they require no link back and that they're free.

There are getting to be a lot of one-way link directories and they're fairly easy to find. Simply use Google or MSN to search for directories. You'll find lists made by SEO writers and you can take it from there. Make sure when submitting to a directory that you submit to the appropriate category related to your niche and make sure your submission title is a key phrase or word you're trying to get a ranking for. It's that simple.

Don't go out and submit to thousands of these directories at once. I recommend anywhere from 5-30 per month depending on how much time you have. Anything over that becomes spam in the eyes of the search engines. Don't get greedy… play it smart and you will be rewarded with greater search engine rankings and more traffic.

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Tuesday, April 10, 2007

If You Apply These Five Advanced Article Marketing Tips You Can Create Your Own Web Traffic Storm

Posting articles on article distribution sites is one of the latest methods that web site owners and SEO experts employ to get more and better quality traffic. Articles allow you to get multiple quality one-way links with a lost less effort and better results than link exchanges. By consistently applying the following tips you will increase you web site traffic.

Invest time in a great headline. A catchy headline that offers the reader a real benefit will draw readers and visitors. Use concrete and credible words that make the reader excited about reading the article. Words like "free', "amazing" and "new" are often overused and are less likely to draw cynical readers.

Try to be specific, beneficial and believable. "How to travel in luxury and see the best sites in Sydney for less than $30 per day" is a good example of a specific, beneficial and believable headline.

Work on your signature/bio. Second only to the title, the anchor text in your bio is the most important part of your article. The anchor text should include that key word phrase that you want to rank highly on in the search engine results page. If you want to rank highly on the term "Sydney limousine hire" then make damned sure Sydney limousine hire is a part of the bio and that that phrase describes the link to your web site. Look at the resource box for this article and try to work out what keyword phrase I am trying to rank highly on.

Register a Google alert. To track your progress in Google, register a Google alert for the headline of the article you are about to submit. When you register the alert, make sure you put the title of your article in quotes. Each day Google will send you an e-mail showing where your article's headline appears. You should start to see results in 3-4 days.

You will be stunned where you article shows up, often in sites where you didn't submit it. This is because many article directories syndicate their content to other web sites. By registering a Google alert you will also be able to track down article thieves who copy you work and submit it as their own.

Register with multiple article submission sites. The most time consuming part of article submission is the initial registration process with the article directories. Once it is done, you can keep on using the same directories to post your articles (it's probably easier to use the same username and password for every site).

To find the good article directories, go to your favourite search engine and search on "list of article directories". Aim to register with at least 50 different directories. For an excellent list of directories with good PageRank, send an e-mail to directories@searchtempo.com

Experience shows that an article submitted to 50 different article directories with reasonable page rank should generate over 200 back links within 3-6 months. This is good news for your Page Rank and for generating organic traffic.

Automate the process with macros. You can save heaps of time by using macro software to paste your article text into the submission forms on article directories. A very useful application is called Hot Keyboard Pro. You can trial it for 21 days.

With this software you can program different keys to perform different tasks. For example, you could program F1 to paste in the title, F2 to paste in the article summary, F3 to paste in the article body, F4 to paste in the author's bio/resource text and F5 to paste in the article keywords.

With practice your macros should enable you to submit to 50 sites per hour.

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Friday, March 16, 2007

Linkbait 2.0: The Soul of Linkbait

"In the same way that you can't catch a giant tuna with a bag of doritos - you're not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news." Stuntdubl

"The eye sinks inward, and the heart lies plain. And what we mean, we say, and what we would, we know ." Matthew Arnold, "The Buried Life"

This isn't a story about how to create good linkbait, but how I attempted to apply what I learned from linkbait masters like Todd Malicoat & Nick Wilson.

I find that many search engine marketing articles that I read are affirmations…they either affirm something I already know (but perhaps hadn´t thought about) or, if I don´t agree with the article, they affirm that I´m correct and the author isn´t. However, every so often, I read articles that cause me to reexamine how I practice SEM. Reading Todd & Nick caused me to think critically about how I had been creating content for the web.

Background

I've been writing search engine articles regularly for a couple years now and I´ve always been able to see the nexus between writing and inbound link generation. Until recently, I subconsciously had connected generating links with writing prolifically. I had thought that my best performing articles such as "How To Be A Blogging Idol Instead Of An Idle Blogger" likely did well because I hooked readers with a catchy title and was able to meld disparate elements of knowledge together in a way that readers liked and recommended to others.

So, in mid January, I consciously sat down and tried to write an article worthy of what I just learned. What I ended up writing had nothing to do with SEO…in fact; it was one of those "What Event Most Influenced the Course of Your Life" stories that tend to be extremely tiresome and self-indulgent. At first, I thought I had wasted my afternoon. Yet, I had a strong feeling that my article was not only by far the best thing I´d ever written but might have some level of universal appeal. Armed with the urgency of DIFY (not family safe) and quite a bit of WTF, I attempted to linkbait a very personal article.

There is a tradition of sharing personal stories in the SEM community. Michael Gray shared the story of the leopard-print bikini. Barry Schwartz proposed marriage via Ask.com and Rand Fishkin shared his Super Proposal (and Geraldine´s Response) with everyone. Like Rand, my personal story could reference a widely viewed internet video and I also had the advantage of being able to graft my story onto a piece of pop culture revered by many. You see, the story I wrote concerned my personal transcendence that occurred as I sat approximately 100 feet from Marvin Gaye while he sang the definitive version of the National Anthem at the 1983 NBA All-Star Game. With the 2007 NBA All-Star game scheduled for mid-February, I thought the timing of my story was pretty good for an All-Star linkbait.

What I Did

I first wrote a brief email arguing why my story was worthy of publication. Then, inspired by what Rand narrowly failed to do (get his commercial to run during the Super Bowl), I submitted my story to the biggest sports news outlets I could find: ESPN.com and TheSportingNews.com. Sportswriter email addresses are readily available, and I emailed my message & story to many folks that I read on a regular basis. At both websites, one of the basketball writers forwarded my story to the appropriate online editor…so I was able to successfully reach the decision-maker fairly quickly.

Both wrote me personal emails turning the story down. Both told me I had written the story one year too early (the Silver Anniversary of Marvin's Anthem is in 2008). The Sporting News editor liked the story but thought it a bit long for their format. The ESPN.com editor openly praised what I had written and we had a nice email exchange where he was quite helpful in giving me advice and suggestions on where else I could place the story.

I had also made contact with Duane Forrester aka Sportsguy who does SEM for a sports content provider in addition to being a SEMPO officer. He generously answered my unsolicited message and passed my story onto his editorial folks…unfortunately also without success. Similar attempts with other extremely large media companies also met the same fate and by then, the All-Star game had already occurred.

What I Learned

It would have been great if my story ran on ESPN.com. However, that was a totally unreasonable expectation. What I should have done and will do now is reach out to niche bloggers / content providers that are more accessible to me and are more likely to recognize my work. I will gradually build more links to the story over time, generating search engine strength and bringing the story more readers. I will also use my story as an opportunity to lose my social media virginity by exploring those currently unfamiliar channels and learn how they can compliment my other SEM efforts. Perhaps by the beginning of 2008, my story might have built a big enough mindshare that a major content provider like ESPN.com would be more likely to run it. Or, by then, it might not even matter to me.

Anyway, if you are curious about what I wrote, here's my brief Marvin Gaye Memoir...Me and Marvin: A Memoir of THE Anthem

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