All About Search Engine Marketing

Search engine marketing is act of marketing a website via search engines, whether you want to get better rank in any organic listings, purchase paid listings or may even desire a combination of all these and as well other search engine-related activities. It is basically a technique that is used to make a website visible on search engines and directories so that it would attract visits from its target visitors. This further includes the optimization of your site, directory submission, pay-per-clicks, and other keyword related advertising. This is the most imperative part of online marketing world today.

Do not get confused with the term Internet Marketing. The term Internet Marketing is the strategy and technique applied on the Internet to support a website's only to the overall online marketing objective. Internet marketing is as well known as Online Marketing, it is the use of Internet to wide information, communicates with marketplace, endorse product, advertise, and sell or distribute product and services.

There are best Search Engine Companies with full service of search engine marketing company involved in the business of ranking web sites for search engines like Google, Yahoo, MSN, AOL etc, it is often misunderstood that SEO (search engine optimization and SEM (search engine marketing) has lot of differences. But in fact it has only a thin line between them.

According to a recent statistics about 85% of the new visitors to web site come from major search engines like Google, Yahoo, AOL, MSN and other. It is in fact extremely important that every web site make sure that their search engine exposure assists their visitors to locate them appropriately.

There is actually lot that is involved with search engine marketing. In fact, it could be a bit overwhelming, even for those with a huge experience. It is really not difficult to learn it, and once you have learned search engine marketing it would provide you an effective method of driving targeted visitor to your web site. Our search engine marketing provide access to the collective wisdom of all the top search engine marketing specialist with regularly updated articles, resource links, and services.

Sure Hits on How to Promote your Website

Obviously, when one has a website that he maintains, he needs all the promotions for this site to gain the traffic it desires. But with the seemingly stiff competition that goes around in the arena of gaining website traffic, a lot of website owners are losing effective ways on how they can maximize the promotional strategies they have. I have enlisted below some of strategies that one can use to promote his website.

• If you are engaging in traditional mode of promoting or advertising your website, always take note of placing your website's URL address on the media that you have used like newspapers, TV ads, Radio advertisements and the like.

• Press Releases work at its best. If your website is trying to promote new products on it, making a press release and sending them out to a number of people can actually help.

• Unleash the power of social bookmarking. Ask your friends or relatives to socially bookmark your site so that it spans greater and wider viewers.

• If you are distributing advertisement paraphernalia like brochures or flyers, always include your website address on it to make sure that it is remembered by those who received your advertisement material.

• Create articles and distribute it to other websites. Article marketing is a proven effective tool in generating traffic and conversions. Make sure, though, that you include your website link or the website URL address at the end of the article to achieve the purpose of disseminating article materials.

Three Ways To Get Your Inside Pages Well Ranked

Why should you want to make your inside pages easier to find by Google, you may well ask?

In my case it is because the purpose of our web site is to get our holiday cottage bookings off season. We can easily sell the peak periods in mid summer. But to sell Scotland out of season is hard. There is not much demand chasing far too many holiday properties.

To do this we have different inside pages for Autumn, Winter, Spring breaks etc. You could do it for your special products and to cross-sell other services. We could just as easily do it for January, March breaks and so on.

So if someone is looking for an Autumn break then if we have that page well up the rankings then we have chances of a click.

USE A BLOG SITE

One good way is to publish a blog away from your site, but on the subject. Google has different methods of ranking blogs so if you have just a couple of high rank links in to it, and you keep posting then you'll get a decent ranking. Now you can link from your blog in to your inside pages.

The first is to get what they call deep links in to that page from other sites. You need a couple of friendly site owners in the same field to link to your inside page. That is not easy, because people just want to link to your index page.

USE ARTICLES

I also do it with articles published in article directories such as this. You generally get three links per article to any website you want. You have to re-write it a bit with a new headline because otherwise Google might just discover that the article has been copied, and Lady Google does not like duplicate copy. Many people just publish the same article over and over again. Bad mistake.

THE BEST WAY

But the other way is very easy and we have just done it on our site. The trick is to put links to all the pages in your site in all the other pages. This should mean that over time, your higher quality pages in Google will give credit to your other pages. So your inside pages might be found more often.

Easy really.

John

Fire in Your Belly - Making Money From Business

Do you really really want to change your life?

Do you really really want to have more free time?

Do you really really want to have more money?

If you don't forget reading this article.

I want to share with you how the fire in your belly that you have right now can be transformed into the reality of change.

Stop reading for 2 minutes right now - close your eyes and think about what it is you really want. Visualise it and feel it.

It feels good doesn't it?

Now you can reach for what you want in your mind you need to make it happen. How? Well if you are here you are probably considering an online business or business opportunity. Or, you have a traditional business and want to utilise the internet to make it more profitable. Yes?

Good. Well I can help you with some great basics on how to make it happen.

First of all lets remove the misconception you must have a website presence. That is quite simply not true. You can promote your business online through numerous classified sites without a website referral. Just think newspaper without the paper. Same deal. The other way is sell your products and services via online auction sites - there are sites out there that allow you to set up an online shop with them for peanuts.

If you have a website you have double the power of promotion. Now don't get me wrong I am still not saying to rush out and spend a fortune on getting yourself a website. Take your time. Consider your position before spending heaps of money.

With a website you can promote details about your products and services in as little as one page. The key is finding ways to have people look at your business. Here is a list of our recommended forms of online advertising - they are in our recommended order of use:

* Search Engine Submission


* Article Submission to ezines


* Mail Groups


* Classifieds

We have tried and tested all of these methods of creating business and with fantastic success.

This is not about hard work - this is about smart work. The idea is about setting up ways to increase your business profile utilising the worlds biggest marketplace. This is also about marketing your business without the heavy duty costs of regular traditional marketing methods.

Of course there is a load of information out there that will send you crazy with confusion. We understand that - but what you have to do is review and take in the pros and cons before committing funds to any form of online advertising. As a long term business we have trialled and tested more products than we care to remember. Now we only recommend a select few to our clients to ensure they can reap the same business rewards that we do.

So the bottom line is if you have fire in your belly to change your life and your financial situation don't ignore it. Think about what you can do now - don't be put off by hype and follow your gut instincts. There is plenty to go around and we all have a right to share in it.

May Blessings and Prosperity be yours.

Anchor Text Optimisation Guide

What if I were to tell you that one of the most important principles of search engine optimisation is so simple you that you will kick yourself for not realising it before? I'm talking about something called anchor text optimisation. The basic idea behind anchor text optimisation is that when one website links to another using a text link, the text that the web designer uses to form the link is called the 'anchor text' i.e. someone linking to this article would probably use something like 'anchor text optimisation article' or 'anchor text optimisation guide'.

Why Is This Important?

You may well ask. Well here it is. Behind the scenes search engines look at the anchor text of the links that point to your site and use it as one of the major factors in deciding what your site is about and what search terms your site is relevant to. Let's take a look at an example. If I were to set up a website discussing the advantages and disadvantages of anchor text optimisation, I would want to collect as many incoming links from other SEO related sites as possible that contained the key phrase 'anchor text optimisation' in the text of the incoming link. If I have 100 incoming links from related websites that all have 'anchor text optimisation' in the link text then the search engines can conclude that my site is indeed related to the topic of 'anchor text optimisation'. When you combine this with the fact that my site is also optimised for my target key phrase then the search engines can clearly see that my site is all about that particular topic.

But Why Do Search Engines Place So Much Weight On Anchor Text

When you stop and think about it, a web designer can put whichever key phrases he likes into the content on his website so these on page search engine optimisation factors are very easy to manipulate and very easy to change. Links on other people's websites however, are very difficult to manipulate. The owner of each site has a choice of the text that they can use to form the link. So by looking at all the links that point at your site, the search engines can make a more accurate and unbiased decision about what the internet community are saying your site is all about.

An Extreme Example of Anchor Text Optimisation

If you visit Google and enter the key phrase 'click here', you will find that the result that is returned is the Adobe Acrobat Reader download page. Furthermore if you look through the page you won't see the key phrase 'click here' on there anywhere! So what's happening here you will probably ask. Well when someone puts a PDF file on their website, they invariably but a link next to it that says something like:

This file requires adobe acrobat. To download a free copy of adobe acrobat please 'click here'.

The anchor text on the links to the adobe acrobat download page is invariably 'click here'. Consider the fact that there are thousands, if not millions of links pointing at this page and I'm sure you can understand that the search engines are getting a pretty strong indicator that the adobe acrobat download page is in fact about the key phrase 'click here'!

Conclusion:

Anchor text optimisation - although a very simple principal is very, very, important to your search engine optimisation success and in my professional opinion is just as important as having the right target keywords written into the content on your website. The best advice I can give is to decide which key phrases you intend to target and set about obtaining as many links as possible with that key phrase in the anchor text of the incoming link.

Web Site Promotion Guide

You need serious web site promotion to make your internet
business successful. There are thousands of new web sites
popping up every day. Most of these web sites do not
generate any substantial profits. The reason for this is
that it is becoming fiercely competitive promoting your web
site. What use to work before is not nearly as effective as
it was before. A lot of the so called internet gurus did
their list building in the early days of internet marketing
when you could still get ppc adverts really cheap. All they
had to do was create ppc adverts and send them to their
squeeze pages. These days with the astronomical prices of
ppc marketing and the frequent changes in search engine
algorithms it is becoming more difficult to get highly
targeted traffic.

I am going to go through some of the main ways to do web
site promotion to help you get started quickly. Submit your
web site to all the main directories in your niche.
Optimize your web site for search engines. This includes
finding long term reciprocal link partners and targeting
your content to specific keywords. Post on forums in your
niche market regularly including your signature. Write
articles consistently and submit them to the top article
directories.

Setup a ppc campaign on all the ppc search engines.
Advertise in ezines related to your specific niche. Run
banner adverts on web sites related to your niche. Also
include your web site with your unique selling proposition
in your email signature and use this in all emails that you
send.

You need to make some serious nose in your specific niche
to be successful with your internet business. You will find
that web site promotion can be a challenging task. However
if you get the free methods of traffic generation right you
will drive thousands of visitors to your web site. This
will happen automatically if you setup your long term
traffic strategy correctly.

Affiliate Marketing - The Importance Of Setting Goals

Setting goals is one of the most important things you must do in your affiliate marketing business. If you do not have a plan on what are the things that you are going to do, you will not be very productive.

So besides having a big goal on what you want to achieve and the amount of money that you want to earn, you should also set up a smaller plan. One of the things that you can do is to set up a one week plan. So what you will do is that you will think for the next 7 days, what are the actions that you need to take every day.

Have a checklist for the things that you have to do each day. Once you have completed one task, you will strike off and go on doing your next thing. Do discipline yourself that you will not stop working until you have completed all the work that you have to do. This will make sure that you will be taking action on a consistent basis so that you will be more productive.

Thus setting up goals is important for your affiliate marketing business. Once a week, sit down in front of the table with a pen and paper, plan out on the things that you have to do for the next 7 days. Once you have laid out the plan, you must have the discipline that you will follow the plan. If you are able to do that daily, you will be able to reach the affiliate success that you have been planning for.

Freelance SEO

If you are a blogger or webmaster, you are likely looking high and low for a freelance SEO provider and finding it just a little bit difficult. Freelance SEO or even SEO is not an easy thing to come by. It requires a great deal of experience and training to get the art of SEO down just right. Many people will come to you saying they know all there is to know about SEO, but nine times out of ten, you will find that they while they might know bits and pieces, they do not know enough.

Freelance SEO providers are required to keep up with algorithms associated with search engines, as well as programs and technicalities of the field. Most often, the really great freelance SEO providers already have several websites they are currently working on, therefore, are able to show examples of work.

Freelance SEO (search engine optimization) is a combination of many things from links and keyword optimization to articles. It might be necessary to hire several people that are experienced in one area of SEO, which may be a lot easier than trying to find one person possessing all the skills that are available to help you out on your website.

Either way you go, make sure you check out examples of freelance SEO work. See some websites they have worked on, look at their page ranks and search engine results on specific keywords. Check with the webmasters to ensure that the freelance SEO provider did indeed do the work they claim. Look at their style and make sure it clicks with your own as well.

If you post a project on a freelance website, look at the feedback of the person. If they are an experience freelance SEO provider they will have several positive feedback to back up their claims. That is not to say that you should not consider someone with no feedback if they can provide verifiable samples or references. If they have no feedback it could mean they are new to the site or even new to the freelance world, but have the necessary experience in SEO to do the job for you.

The 3 Skills to Excel at Internet Marketing

I have been looking for an easy way to make money online for years now and I always felt frustrated because whatever I bought online whether e-books or any information I never profited from, not for long anyway. I was always for the get rich quick scheme so that I can finally leave my job and work for myself but I never found satisfaction. Until one day when I was online as usual I came across a course that changed my life. There was no lies about anything coming easy it was honest and straight to the point. For me to have a long term future in the internet marketing field get rich schemes would never give me the constant income I needed to have a future what I needed to learn where long term skills that expert internet marketers have learned over the years but didn't want to share with the world because that would mean more competition for them. I had become so cynical but something clicked because there where no phony promises of making money in 1 hour but there was a promise that with time and persistence I could get long term skills that would allow me to make the real big bucks not just the thousands of bucks a month like most marketers.

The first skill is to learn how to select a potentially profitable market niche. I know most people know this but I don't think most people realize the importance of this nor do they take time to learn how to do it right. It pays in the log term to know how to skill fully choose a potential niche market which can be monetized. Most people myself included just put in a basic effort to understand how to do this right because all we are focusing on is getting paid and we don't do the required work to develop this skill. Not putting the effort can mean a waste of time marketing a non profitable market that will lose you money in time and become a failure. Taking the time to acquire this skill properly is the difference needed to constantly come up with profitable markets that can be monetized effectively.

The second skill to put effort to learn is traffic generation. This is the food for an internet marketing business without traffic there is no business. There are so many options out there its so easy to just be given an option be given the instruction to do it once to quickly get the money but you don't know the background of why its done that way. There are many strategies behind effective traffic generation and there is a science to it. This is learnt through practice and though learning the basic rules for each type of traffic generation. I can not emphasize enough how important it is to acquire this skill and dig deeper to know when a certain traffic generation is to be used or when another should be used this makes such a huge difference to how much traffic is made for a website or content page.

The third and final all important skill is conversion. This is the climax of the whole business because ultimately what we all want from the traffic or the visitors is for them to convert into sales or leads for us. Without this we don't profit from all the hard work put in from the earlier skills. We need to be able to convert the traffic into customers who buy from us or click on our affiliate links or fill in their details whatever may be the case for each website. There are many fantastic strategies and tools that give websites that power to influence. Prospective marketers need to learn these techniques and master them to have long term success in this industry.

The 3 skills above are the long term skills which if any marketer takes the time to grasp and understand they will definitely have long term success in the internet marketing site. Invest in your education and the money will follow.

For more information Click Here!

5 Easy Steps to Create More Money In SEO

Search engine optimization or SEO is regarded as one of the best strategies to improve traffic on one's website and thereby make money. Search engine optimization improves the ranking of your website on the search engine results page. Here are five easy steps to create more money in SEO. This will result in more lucrative SEO.

The first step is to research the keywords properly. Get a clear picture about which keywords people generally use to reach your products and services. You can use a keyword research tool or a keyword suggestion tool for this purpose.

The next step to make lucrative SEO is to make your website content rich in keywords. Include the keywords in the title and the Meta tags.

The third step to make more money with SEO is to include your keywords or the key phrases in the body text. The homepage of your website should at least have around 200 words material that is rich in keywords.

The fourth step to lucrative SEO is building up your links that is linking your website to other websites having similar content as your website. This will help in generating traffic to your website. The visitors visiting these sites will in turn get linked to your website.

The fifth step to make more money with search engine optimization is by creating a website map. Make sure that your web pages link to the next and previous pages properly. It is recommended that you use full name of your domain to link back to the homepage so that your website's link gets more popular.

Affiliate Marketing - Take Advantage of Your 404 Error Page

One aspect of affiliate marketing that some affiliate marketers forget to take advantage of is the 404 error page. If you have your own website, you could be losing money not having a customized 404 error page.

How many times have you gone to a website only to find a generic "404 - Page Not Found" page? What do you do when you come across this generic 404 error page? Me, I simply close my browser, hit the back button, or go right back to the search engine to look for another site that might have what I am looking for. If you are an affiliate marketer, you could be losing sales. However, by creating a custom 404 page, you could take advantage by creating a custom 404 page.
The advantage of a custom 404 page is two-fold depending on how you create it. The first advantage is that is you can offer alternatives for the browser such as links to different pages, different topics and so on. The other advantage is that you can use the 404 page as a sales letter.
Creating a 404 error page is easy. Simply create a simple html or php page as you would any other page on your website. The next step is to use the .htaccess file and add this line of code:

ErrorDocument 404 http://websitename.com/404.html

When you create your custom 404 error page, you want to give the page the flavor of your site. Just by adding a bunch of links might not be affective because people don't want to see a bunch of links. I know I don't and will leave the site without a second glance. Make sure you have your logo and think about what you would do as a potential customer. Always think from the customer's perspective. Additionally, if you want to put ads on your 404 error page, remember to look at the terms of agreement for the ads. Some advertisers do not allow you to put ads on 404 error pages.

While a custom 404 error page may not be the bread and butter of your affiliate marketing campaign, it will help decrease the amount of lost potential income due to the generic 404 error page if done right.

Advanced Ways to RSS

RSS is the wave of the future when it comes to receiving up to the minute information on things that are important to each individual. If you have already started using RSS for your own benefit, here are some ways to advance your RSS.

Use as a Customer Alert




You can use RSS to alert people to changes, new additions, or other products from your company. You can send out notices of discounts, sales, and other events by RSS. You can also have your customers altered when a product comes available that they want--all they have to do is let you know about it.

Blogging




Try adding RSS on your blog. While this adds to your content, it also helps you get better rankings in the search engines. Much advertising is done this way, and you will be using both audio and visual media to make your mark.

Get an Advanced Mixer




There are new mixers out there that can combine all the forms of feed into one. You can combine press releases, news, articles, and more into one feed and make RSS work more for less effort.

Use in Conjunction with Podcasts




A simultaneous release with a podcast can help increase subscriptions to your RSS, and the RSS can, in turn, help subscriptions to your podcast. The same goes for websites--link up and increase readership!




These are some ways to help you use RSS to your best advantage and benefit. Try each and pick the best one for you.

Protection Of Search Engine Rankings

The ranking of your website on search engines is a vital to your overall marketing campaign, and there are ways to improve your site's popularity through legitimate methods. Unfortunately, dishonest webmasters seeking to improve their popularity by deceiving search engines are causing the rules to be tightened.

Search Engines are now on the look out for "spam" pages and sites that have increased their rankings by artificial methods. When a search engines detects such a site, that site is demoted in ranking or completely removed from the search engine's index.

Unfortunately, sometimes completely legitimate sites are being mistaken for these rule breakers. Your page may be in danger of being caught up in the "spam" net and tossed from a search engine's index, even though you have done nothing to deserve such treatment. There are things you can do - and things you should avoid - which will prevent this kind of misperception.

Link popularity is mostly based on the quality of sites you are linked to. Google started these criteria for assigning website ranking, and most search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be wary about which sites you choose to link to. Google often imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links "bad neighborhoods."

You cannot be penalized when a bad neighbourhood links to your site; penalty happens only when your site links to a bad neighbourhood. But you must check, and recheck, all the links that are active on your links page to make sure you haven't linked to a bad neighbourhood.

The first thing to check out is whether or not the pages you have linked to have been penalized. The easiest way to do this is to download the Google toolbar at You will then see that most pages are given a "Pagerank" which is represented by a sliding green scale on the Google toolbar.

Do not link to any site that shows NO green at all on the scale. If the scale is completely gray it is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like a disease, it may be difficult to recover from the infection.

Any site showing even a tiny sliver of green on their scale has not been penalized, and their rank may improve in the future. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not receive a penalty once you have linked up to them from your links page.

Another trick that some webmasters use to artificially boost their Search Engine ranking is the use of hidden text. Search engines usually use the words on web pages as a factor in formulating their rankings, which means that if the text on your page contains your keywords, you are likely to be given a higher search engine ranking than a page that does not contain text inclusive of keywords.

Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the background color of the page, such as the use of yellow keywords on a yellow background. You cannot see these words when you view the site - but the search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these keywords, it goes back and increases that page's ranking.

But search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text the page will be penalized.

The downside of this is that sometimes the spider is a bit heavy handed and will penalize a page by mistake. For example, if the background color of your page is blue, and you have placed blue text inside a white box, the spider will only take note of the blue text and assume you are using hidden text. To avoid any risk of false penalty, simply not to assign the same color to text as the background color of the page - EVER!

Another potential issue that can result in a penalty is called "keyword stuffing." It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your efforts to please those spiders. A search engine uses "Keyphrase Density" to determine if you are trying to artificially boost their ranking. If the density is too high the Search Engine will penalize your site.

The density ratio is difficult to exceed without your text sounding like "gobbledygook" - unless your keyword is part of your company name. If this is the case, it is easy for keyword density to climb. So, if your keyword is "First Mortgage" be sure you don't use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated continually. A good guide is your keyword should never appear in more than half the sentences on the page.

The final potential risk factor is known as "cloaking." Cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is "cloaked" because it is invisible to regular traffic, and deliberately set-up to raise the site's search engine ranking. A cloaked page tries to feed the spider everything it needs to increase that page's ranking to the top of the list.

Search engines have responded to this act of deception with extreme hostility, imposing steep penalties on these sites. The problem for you is that sometimes pages are cloaked for legitimate reasons.

To be on the safe side, be sure that you are aware that absolutely no cloaking is acceptable. Cloaking of any kind will put your website at great risk.

Be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings. You must be diligent in increasing your link popularity and your ranking, you must also be diligent to avoid being unfairly penalized.

Fast Search Engine Marketing

Online business is all about internet traffic and one of the main catalysts for internet traffic is search engine marketing. It can be safely said that you just can't earn money online if you don't have traffic to your site. That is why your efforts should be towards attracting traffic and that could be achieved very well with the help of search engine marketing.

The one thing you have to target is to get to the top ten rankings on the search engine for your keyword. That is very essential if you want to be effective in search engine marketing. But the question still remains how to get to that top spot on the search engine rankings. Believe me each and every online marketer in your field would be vying for the same spots so it is certainly not going to be easy.

The very first thing you need to do is to have specific targeted keywords on your website pages as well as in the source code also. The keywords should be in the keyword tags, description tags and in the title of your website. You will need to have backlinks to your site including text anchor links to your website coming from the linking sites (inbound). This could be achieved by submitting articles with text anchor links to online article directories. This is what is called, article marketing and it is one of the most popular and most effective ways of getting good search engine rankings.

Maintaining Your Boat's Engine

It's hard being a boat engine! Unlike its automotive cousins, a boat engine is run at extremely high RPM's and under quite a load when in operation and it sits in storage a whole lot of the time. It's kind of the worst of both worlds. Today's marine engines are very well made and unlike their predecessors, really experience very few mechanical problems if they are properly maintained.

Water Pump Maintenance - Most marine engines are cooled by their pumping of lake or ocean water into the engine from a pickup in the lower unit of the outdrive or outboard engine. This water is circulated by a water pump that contains a rubber or plastic impeller or fan which pulls the water from the lake and pumps it up and through the water jacket of the engine to keep things cool. As you might expect, there are sometimes impurities in the water or the operator (somebody else, I'm sure) that runs the lower unit aground and the impeller picks up sand, dirt or other grit. These foreign substances wear on the impeller and sometimes cause it to shred into pieces and fail. Also, if the engine is stored for a period of many months, sometimes the rubber of the impeller gets brittle and cracks up. In any event, it is simply a good idea to proactively replace the impeller every 3-4 boating seasons. If the impeller fails while you are running and you fail to notice the temperature rising, your engine can easily and quickly overheat and self destruct.

Oil Change – Marine engines are typically not run more than 60-80 hours per year and, therefore, do not require oil changes very frequently. Usually, it is a good idea to change the oil (and filter) once per year at the end of the season. If the old, dirty oil is in the crankcase when the engine is stored in the off season, it can turn acid and damage the internal engine components it is supposed to protect. Of course, 2 stroke outboards have no crankcase and therefore no oil to change. On these applications, it certainly does pay to stabilize any fuel remaining in the tank and to fog the engine with fogging oil before storage.

Fuel Injectors – Most newer marine engines are fuel injected and, when fuel is permitted to age and thicken during storage, the fuel injectors can easily become clogged and may fail at the start of the season. To avoid this occurrence, it is a good idea to run some fuel injector cleaner mixed into the last tank of fuel before the engine is put up for storage.

Battery – If you take care of your boat's battery, it will provide you with several years of good service. You should take care whenever you complete a voyage to ensure that all electrical components are turned off and, if you have a main battery switch, be certain that it is turned off. Whenever the boat is stored for any prolonged period of time, the battery cables should be disconnected.

Lower Unit Lubrication – The lower part of your outdrive or outboard engine is filled with a lubricant fluid that keeps all of the moving parts properly lubricated and running smoothly. The reservoir should never contain any water in the fluid. The drive should be inspected at least annually to ensure that the drive is full of fluid and that no water is present. This is relatively simple and inexpensive to accomplish.

Electronic Control Module – Most modern marine engines are controlled by a computer call an 'Electronic Control Module' (ECM) which regulates the flow of fuel and air as well as the timing of the ignition system. Another valuable function of the ECM is that it stores operational data while the engine is running. Certified marine mechanics have digital diagnostic tools which can be connected to the ECM to learn the running history of the engines as well as any problems.

Anodes On the underwater section of every outdrive and outboard engine, there are one or more little metal attachments called 'anodes'. They are usually made of zinc and are designed to attract stray electrolysis. This occurs when stray voltage in the electric system of a boat is transmitted through the metal parts of the boat in search of a ground. The anodes are designed to be sacrificial and to absorb the stray current and gradually deteriorate. This process is magnified in salt water. At least once a year, you should check your anodes for decay and replace those that appear to have decayed greatly. Replacement anodes are not tremendously expensive and they serve to protect your boat from some serious decay of some very expensive metal marine parts.

If a marine engine is properly maintained, it should give you many years of trouble free operation. It should be important to you to know a qualified marine technician in your area. As with most things, "An ounce of prevention is worth a pound of cure".

How to Use Directories To Improve Traffic To Your Website

I think that a lot of people get into the mindset that building traffic and links to your site is always best done by the latest and greatest new method or software.

They neglect a lot of the "old school" methods of building links in favor of the "flavor of the week" method of building links.

One of the most neglected methods I see is using directory submissions.

Why?

Well, this is very much and old school method and it does take some time and work to do well. Also, there isn't a lot of money in the directory business, so it tends to not be in the limelight when people talk about how to build one way links to a website.

That's really unfortunate because using directories can be a great way to improve your search engine rankings.

First of all, with just about all directories you get a one way link to your website. Some directories will want you to pay, and for really popular directories, the fee is worth it, but there are literally thousands of directories that you can submit your site to for free. So if you want a way to build links to your site for free, try this one out.

I try not to get too hung up on Google Pagerank, but for a lot of people, having a higher Pagerank not only means better search engine rankings, but it's simply a matter of pride. Getting links from directories can be an easy way to boost your Pagerank up a notch or two.

Getting in the higher quality directories can also help you get a better Trustrank score with Google. This is one of the algorithms that Google uses to rank your site, and it's especially important if you want to rank well for competitive terms. While most directories won't help you get a better Trustrank score, the best ones certainly seem to (Google never says which sites are in their list of "trusted" sites). I'd recommend getting yourself a Yahoo Directory listing and trying for a DMOZ listing until you get one.

And while you're not going to get rich off of traffic from the directories directly, you can get a nice little stream of traffic flowing into you site from directories if you are consistent and keep getting your site in more and more directories over time.

So if you want better search engine rankings and more traffic to your website, then be sure to add directory submissions to your war chest of link building methods.

Keep Your Web Site Content Fresh for Great SEO

In the World of billions of websites, it's getting harder and harder to keep your website in the free search listings of major search engines such as Google, Yahoo, and MSN. The search engine algorithms are looking for fresh new content as part of their total evaluation of your website. So not only do you need tons of quality back links, a good website history, and continuous monthly traffic you need to update your content at least once a week to keep your site relevant.

How do I add fresh content to my site and make it usable to my visitors you ask. Keep your customers up to date with new products, product specials, and latest business news; highlight an employee of the month. Update your website home page with what you think is relevant that will keep you visitors interested as well ass feed the search engines fresh relevant content.

Make sure to optimize this content to target the keywords you are seeking to place high in the free search engine results with. Keeping your content fresh will create a habit of putting more effort into fine tuning your website which can only help you ROI in the long term.

Consider adding rss news feeds to your site, when you update your news, it will go out to your subscriber list as well as post fresh content to your site. There are lots of articles on adding RSS feed script to your website.

So what are you waiting for? Get creative and give you customer's news they can use.

Best Affiliate Marketing Program Secrets For Explosive Traffic & Sales

Just about everyone involved in Internet marketing is talking about how the best affiliate marketing program needs targeted traffic to make money.

Many affiliate marketers have discovered the Bum Marketing Method which uses articles to get explosive traffic to sell products and services.

Writing articles using the Bum Marketing Method is an awesome and easy way to make money online by getting into Google Top 10 Search results. However, the best affiliate marketing program is a waste of time without targeted traffic. You need to know how to use these methods properly to make enough money to make it worth your time and effort.

The best part about this type of affiliate marketing program is that there is more than one way to rake in large amounts of cash from expounding upon these methods.

You may already know that by using Bum Marketing you can create articles that generate free traffic to your website and get you sales for what ever it is that you are selling. However, there are many other methods that you can make money with your articles hand-over-fist. You can make money with affiliate marketing and many other ways with what you may already be doing with the Bum Marketing method.

The best affiliate marketing programs can be expounded upon in many ways to make money.

The Bum Marketing articles that you are writing can send traffic to websites you are promoting as an affiliate and get you long term residual income in the form of affiliate commissions, which I'm sure you already know by now.

If you don't know what the Bum Marketing Method is you can go to this site and sign up for a Free report from Travis who originally coined the phrase "Bum Marketing".

Did you know that you can use your Bum Marketing articles at the same time using other methods to bring large amounts of instant cash straight into your PayPal account?

By now you may know that you can create websites full of meaningful content with AdSence ads and easily generate much more than $20 per month per site per month by simply submitting your bum marketing articles to Ezinearticles, SearchWarp and GoArticles. If you have AdSense sites you want to use both techniques. You will see instant results in the way of traffic and CT's using Bum Marketing for your AdSense sites.

Here is one of the biggest money making secrets I have found to drive instant cash straight into my PayPal account!

Did you know that with only 10 to 20 on topic niche Bum Marketing articles you can quickly create your own reports and Ebooks using your Bum Marketing niche articles and sell them on forums, their own mini sites, and or sell Resell Rights, Master Resale Rights and or Private Label Rights to your reports and Ebooks?

The best affiliate marketing program is nothing without getting targeted traffic to sell your products and services. If you are not using these techniques you are missing an opportunity to to expound upon this method called "Bum Marketing" to create and sell your own products and services along with selling affiliate products.

The key is getting targeted traffic from Google and the top search engines to your products and services no matter what it is you are promoting online.

SEO For Pagerank And Backlink

Which Factors Influence Pagerank?

We can add a lot of factors to this topic.But we must know most important factors.

1. Your Content


2. Website Title


3. Meta Keywords


4. Meta Description

These are most important factors but we can add more.Especially, your template coding.
Because browsers are try to correct the wrong codes in your pages, so this takes a long time and finally your website has slow speed.

Now we will explain each factor.

1. Your Content

This is very very important factor.Contents must be own.There is not any copied content from other websites.
If your contents are high quality, google and other search engines will index your website tidy periods and than your popularity will increase

2.Website Title

This is very important factor like content.Your website title must be proportional with your content, and they must be explanatory.
You must select your title carefully.Because, this is your identification card in search engines.

3. Meta Keywords

These are golden words for your website ranking.You must select these words carefully like website title.
Example, If your website is about comics and humor, you must select meta keywords like comics,humor etc.
Total Keywords length must between 200-400 characters.

4.Meta Description

Meta description must be summary of your content, try to write short description.It must be maximum 200 characters length.

What Is Back-link? Why I Need Back-links?

Back-links are the direct links to given your website by other websites.
But i don't advise you very much back-links, because google or other search engines can see your website like a spam site.

We must careful to two points While we are taking back-links from other websites.


1.The website which will you take back-link has similar content with your website.


2.The website which will you take back-link has over or same pagerank with your website.

For example: Taking 500 back-links from PR(pagerank)=0 or PR=3 websites can not influence your ranking much more, but taking 2-3 back-links from PR=6 or PR=7 websites will increase your website at search engine results.

What Will I Do For High Ranking And Popularity?

There are some methods for this.

1.Try to apply the important factors which we said above.


2.If you take back-links, they must be direct links to your website.No iframe or direction codes.


3.Never has spam content.


4.Try to use more links in your contents, don't fear to giving links to other websites.Because links are important for indexing your website and search engine results.


5.If you have an article website, try to write your own and short articles.

This article for beginners or new webmasters for learning Google pagerank and back-links.

Coming new articles soon.

Turkish translated article version can be found at:

http://www.haylazturk.com/google/31544-google-pagerank-backlink-mantigi-ve-ipuclari.html